Marketing: from cost center to revenue generator
spotONvision’s survey on B2B marketing performance managementMore and more often marketing directors’ performance is being measured by monitoring and figures but only a few marketeers can prove their...
View ArticleVerint turns marketing around: “It’s not about us, it’s about our customer”
“We actually turned our marketing upside down” says Marije Gould, Vice President Marketing EMEA for Verint Systems. She explains that in the past year they chose a completely different approach to...
View ArticleCustomer centricity: what B2B can learn from B2C
How do you place your customer in the centre of things? What is the true value of marketing? How can this be measured? How can you transform the organisation? These subjects will be discussed during...
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How do B2B customers experience customer centricity?
Curious how B2B customers experience customer centricity? Want to know more about which industries lead the pack when it comes to positive B2B customer relationships and which lag behind? During the...
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The new agenda of marketing and sales: explore, engage and excite
In the run-up to the B2B Marketing Forum that took place on March 13 of this year, Shimon Ben Ayoun (spotONvision) spoke to Arthur Simonetti. Arthur is Marketing Director at DSM and was one of the...
View ArticleMarketing Change Management – Like it or not, you have to figure it out
About 2 years ago at the Forrester Marketing Forum, David Cooperstein spoke about Adaptive Marketing, a new approach marketers must take to survive the significant changes put in front of us.His main...
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Retention is the new acquisition
“The best sales rep is your customer and the best spokesman your employee”. Joseph Jaffe clearly has a new way of looking at things. He is an outspoken leader on innovation, marketing, new media and...
View ArticleThe Hall of Fame of the B2B Marketing Award
The Dutch B2B Marketing Award is already going into its seventh year. Initiator spotONvision puts B2B marketing cases and success stories in the spotlight: ‘Business-to-business still doesn’t get the...
View ArticleBuild an organisation around the needs of your customer
Adapt faster to customer needs, increase the speed and quality of the marketing-outcome and improve working culture. Sound too good to be true? For Willemijn Schneyder from Number8 this is what agility...
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Marketing is not a campaign; it’s a commitment
Awareness creation receives way too much investment, claims Joseph Jaffe, author of best selling book Flip the Funnel: “Merely putting something out there in the hope that it will stick is naïve,...
View ArticleNEW at the B2B Marketing Forum 2016: Exclusive in-depth masterclasses
The on-site masterclasses, during the forum on March 17th, have the character of a fully-fledged training program. There is no chance of going home uninspired or without having gained new knowledge....
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Long term loyality: 10 M€ within 3 years
How to get more from existing customers? The theme of this year’s B2B marketing forum fits Daniël Vonken from Bruynzeel Storage Systems like a glove. Thanks to more alignment between sales and...
View ArticleBehind the Scenes – B2B Marketing Forum 2016
The B2B marketing world is changing very rapidly. Make sure you stay ahead of the game and join us on Thursday the 17th of March at DeFabrique in Utrecht. During their teambuilding activity the...
View ArticleWin and retain key accounts with Account Based Marketing
In many B2B-organisations large (international) accounts contribute to a substantial proportion of total revenue and profitability. In order to retain these strategic customers, a personal and focused...
View ArticleSpecial message from chairma Lars Sørenson
The B2B Marketing Forum 2016 is the annual marketing event that you don’t want to miss. This year’s theme is customer growth. This year’s chairman is Lars Sorenson. Watch his special message and join...
View ArticleWhy is Agile so important for marketing?
It’s time for a new vlog in our series of the B2B Marketing Forum 2016. This time Paul Ligtenberg and Willemijn Schneyder, founders of Numer8, will present more about agile in marketing.Willemijn and...
View ArticleChairman Lars Sørensen brings interaction and energy
Energy! Come and get some yourself and experience some of his. We are proud to present our chairman Lars Sørensen. As chairman of the B2B marketing forum he will make use of all possibilities to focus...
View ArticleImprove customer experience? This is how you do it!
Within may B2B-organisations Net Promoter Score (NPS) is used as an accepted measurement tool for evaluating customer experience. The real challenge is to turn these insights into the actual...
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B2B customer contact: tips to make it personal and efficient
B2B customer contact: what makes it a positive experience? Which expectations and needs does a B2B customer have? And are there differences between B2B branches?Each year TNS NIPO conducts a benchmark...
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The truth about retention
Customer experience management is one of the main challenges B2B marketers are facing. Questions arise such as how companies can improve customer experience while still delivering tangible business...
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